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  • Writer's pictureMartin B DeBellefeuille

Trust, Esteem, and Assertion: The Triple Challenge of Personalized Communication

What if the key to success could be summed up in just three words? Trust, esteem, and assertion. It would then be relevant to support our collaborators or employees on these aspects. There is no shortage of tools; it is now time to take the plunge and focus on what could be done.


Trust, a Matter of Personality Above All

Let's talk about trust. It develops through successes and positive experiences. Developing someone else's trust will be all the more relevant as the approach must be adapted. Indeed, trust remains a subjective element that we cannot impose. On the contrary, we must understand how to earn it based on personalities. Here are a few examples:

  • With someone who is very determined and enjoys taking on challenges, we will opt for valuing the results achieved, thus enhancing their sense of strength.

  • The positive and expansive individual will rejoice in personalized support, provided they are not prevented from creating and dreaming.

  • With a softer personality, it is important, even recommended, to acknowledge their listening and empathy skills by validating that it is both necessary and productive.

  • Finally, the precise and rigorous individual will likely appreciate the valorization of their organization and precision.


In all cases, it is essential to constantly prioritize the 'I' over the issue, so that everyone will fare better.


Esteem, the Key to Allowing Everyone to Get Involved

Next comes esteem, where it is no longer about valuing what is done, but valuing the other for who they are. Connecting with meaning is important, as meaninglessness is devaluing, and everyone needs to feel good in order to get involved, motivate themselves, and push their limits.


Genius resides in everyone, and in the absence of negative projections about who the other person is, I accept them as they come.

Encouraging Personalities to Assert Themselves

Self-assertion can only flourish effortlessly in an egalitarian relationship. That is, a healthy environment where everyone can speak freely without fearing backbiting. Open communication and facilitated exchanges thus allow ideas to develop.


With the ability to express oneself, we can let out what demands to exist. It is through exchanging with others that we become aware of the value of our thoughts, and in any environment that stifles expression, it's no secret that cohesion is quickly lost.


Accepting the words of others is allowing them to exist, to assert themselves, thereby fostering recognition, trust, and finally esteem. In short, a healthy environment where everyone has the opportunity to thrive and succeed.


Credit: TTI Success Insights France."

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